lundi 26 avril 2010

feedbacks marketing material

The company introduction takes too fast into who is your audience by a case study, this
works, but three lines on what the company actually is would have helped.
You could have mentioned how you arrived at your name earlier in your presentation. It
is a risky naming strategy, particularly if you rely on foreign phonemes.
The use of stories was good although the wasting time in traffic example was rather
inappropriate.
Comparative examples of the 'old' method compared to your new method of set design
would be extremely helpful, especially if relative time and money costs were included.
Your explanation of how you would market your service through social media
unconvincing. Perhaps WOM might be the most important marketing, but in the original
sense of the meaning, by talking to the target professionals for example attending fairs
and trade shows.
When you discuss your marketing material this becomes more clear as you mention
ads in magazines.
Very good to see a working website. Also good you found a good Ad explaining this
VR-Set. Using this ad earlier on to explain your concept could help your presentation.
Overall a great leap forward!