The company introduction takes too fast into who is your audience by a case study, this
works, but three lines on what the company actually is would have helped.
You could have mentioned how you arrived at your name earlier in your presentation. It
is a risky naming strategy, particularly if you rely on foreign phonemes.
The use of stories was good although the wasting time in traffic example was rather
inappropriate.
Comparative examples of the 'old' method compared to your new method of set design
would be extremely helpful, especially if relative time and money costs were included.
Your explanation of how you would market your service through social media
unconvincing. Perhaps WOM might be the most important marketing, but in the original
sense of the meaning, by talking to the target professionals for example attending fairs
and trade shows.
When you discuss your marketing material this becomes more clear as you mention
ads in magazines.
Very good to see a working website. Also good you found a good Ad explaining this
VR-Set. Using this ad earlier on to explain your concept could help your presentation.
Overall a great leap forward!
lundi 26 avril 2010
mardi 23 mars 2010
feedback
do a comparaison between the two way of doing set design, to prove the fact that we are cheaper.
review the logo to polish it
contact graphic design student to review the logo
review the logo to polish it
contact graphic design student to review the logo
lundi 22 mars 2010
which conclusions?
- being clearer about our service and target
-defining our marketing strategy
-need more researchs about our competitors
-defining our marketing strategy
-need more researchs about our competitors
past assessment
The nature of your business and your clients are not entirely clear.
Essentially, it seems you are a design consultancy specialising in developing and
managing visual assets eg set designs, using virtual technology. Your customers are
production companies.
This is potentially a realistic concept but you need to craft it into something that can
be communicated and understood much more easily. It would be helpful to include
some scenarios/visual demonstrating your potential services. Also, you need to
demonstrate better what customer needs your services fulfil, or what problems you
solve for them, and why they should choose you rather than competitors.
The target market you indicate (food etc) is inappropriate since you will not be selling
to these people, but rather to advertising agencies/production companies who make
ads for these people.
The advertising/marketing strategy you indicate for your company eg advertising in
cinemas, is inappropriate for the customer base you hope to attract – advertising
agencies/production companies. The research on advertising industry growth is
helpful but needs to be extended eg to film production cos etc, finding more about
the dimensions of your industry segment (set design – virtual and traditional) and
who your competitors are.
Overall, this concept would benefit from more fleshing out and teamwork to clarify
what exactly what your service offer is, to whom you are selling and why they should
buy from you rather than a competitor.
Despite the valiant attempt with the P&L and Cashflow Excel, the financials do not
stack up and have not been sufficiently well considered. Visually, the spreadsheets
could be more simply presented to aid comprehension and communication.
Overall, the business concept and its presentation lacked coherence. But the idea
has much promise so it is well worth crafting further.
Essentially, it seems you are a design consultancy specialising in developing and
managing visual assets eg set designs, using virtual technology. Your customers are
production companies.
This is potentially a realistic concept but you need to craft it into something that can
be communicated and understood much more easily. It would be helpful to include
some scenarios/visual demonstrating your potential services. Also, you need to
demonstrate better what customer needs your services fulfil, or what problems you
solve for them, and why they should choose you rather than competitors.
The target market you indicate (food etc) is inappropriate since you will not be selling
to these people, but rather to advertising agencies/production companies who make
ads for these people.
The advertising/marketing strategy you indicate for your company eg advertising in
cinemas, is inappropriate for the customer base you hope to attract – advertising
agencies/production companies. The research on advertising industry growth is
helpful but needs to be extended eg to film production cos etc, finding more about
the dimensions of your industry segment (set design – virtual and traditional) and
who your competitors are.
Overall, this concept would benefit from more fleshing out and teamwork to clarify
what exactly what your service offer is, to whom you are selling and why they should
buy from you rather than a competitor.
Despite the valiant attempt with the P&L and Cashflow Excel, the financials do not
stack up and have not been sufficiently well considered. Visually, the spreadsheets
could be more simply presented to aid comprehension and communication.
Overall, the business concept and its presentation lacked coherence. But the idea
has much promise so it is well worth crafting further.
Marketing presentation, thinking
there is differents steps in this présentation and i am not sure how to combine them together that is why i am trying to clarify my head.
1- company vision and values ( see above)
2- questionnaire, example of social use ( see above)
3- summarise the marketing strategy your company intends to take and why (see above)
i think we have all the material needed but how to combine them together?
1- company vision and values ( see above)
2- questionnaire, example of social use ( see above)
3- summarise the marketing strategy your company intends to take and why (see above)
i think we have all the material needed but how to combine them together?
lundi 15 mars 2010
Marketing strategy structure.
1 Our Position, how we aim to engage our consumers, and potential clients.
Which level, and which area.
2. Our clients position. How we can involve them in our brand, how they can experiment with our service, and how they can communicate with us.
3. Our marketing goal, develop communication with the client through networking online, feedback, competition for students, internship. We want to develop our presence online with online advertising, and in print via specialist magazines, but we will prioritise the online side to correspond to our vision on digital asset management.
4. defining our values.
5.defining our technique, listening to client feedback, having two way communications, engage with student life, the broadcast field, and become an activist in these fields by embedding ourselves in these different cultures and social groups.
6.Defining our consumer’s day, creating a profile of our intended market to understand their needs and to be able to respond to it, change tact if needed, be malleable and flexible in our approach and the inevitable change of the way consumers live. (facebook for example).
7.marketing objective. Using 80% of our advertisement budget via the online advertisement and viral. We will keep 20% free for the more traditional forms of management.
8. Create graphical representations from this data to help us understand trends as they emerge in the market.
9. Questionnaire to understand how the company is working in a more general way
10. Blog, being radically transparent (forum page, blogs) to develop trust and give them a reason to choose us or to continue their links with us
11. about feedback, our clients are going to work for us giving us feedback and developing our network by word of mouth marketing.
1 Our Position, how we aim to engage our consumers, and potential clients.
Which level, and which area.
2. Our clients position. How we can involve them in our brand, how they can experiment with our service, and how they can communicate with us.
3. Our marketing goal, develop communication with the client through networking online, feedback, competition for students, internship. We want to develop our presence online with online advertising, and in print via specialist magazines, but we will prioritise the online side to correspond to our vision on digital asset management.
4. defining our values.
5.defining our technique, listening to client feedback, having two way communications, engage with student life, the broadcast field, and become an activist in these fields by embedding ourselves in these different cultures and social groups.
6.Defining our consumer’s day, creating a profile of our intended market to understand their needs and to be able to respond to it, change tact if needed, be malleable and flexible in our approach and the inevitable change of the way consumers live. (facebook for example).
7.marketing objective. Using 80% of our advertisement budget via the online advertisement and viral. We will keep 20% free for the more traditional forms of management.
8. Create graphical representations from this data to help us understand trends as they emerge in the market.
9. Questionnaire to understand how the company is working in a more general way
10. Blog, being radically transparent (forum page, blogs) to develop trust and give them a reason to choose us or to continue their links with us
11. about feedback, our clients are going to work for us giving us feedback and developing our network by word of mouth marketing.
vendredi 5 mars 2010
questionnaire
• Are you responsible for the setting in our agency?
o Yes
o No
• What kind of project are you setting?
o Food
o Entertainment
o Real estate
o Other………………………………………………………
• How long do you spend for a project
o Less than 1 month
o From 1 to 3 month
o From 3 to 6 month
o More than 6 month
• How long to you spend on the setting, shooting and get the details ready?
o Less than 1 month
o From 1 to 3 month
o More than 3 month
• Does your client regularly ask for last minute change?
o More than regularly
o Regularly
o Not so often
• How much money in average do you spend for a project?
o Less than 10 000 £
o From 10 000 to 50 000 £
o From 50 000 to 100 000 £
o More than 100 000 £
• Are you using 3D in your production?
o Yes
o No
• If no, would you be interested in production taking this step into the next dimension?
o Yes, I am
o I am not convince, I want to see the result first
o Not really
• Are you in interested in
o 3D animation or
o Live actors in a 3D setting?
• In your position as decision maker, would you be interested to work with a company who can create a virtual set and help you save money and time? (optional)
o I am interested
o I am interested but I want to see example first and meet your company
o I would be interested in future productions
o Yes
o No
• What kind of project are you setting?
o Food
o Entertainment
o Real estate
o Other………………………………………………………
• How long do you spend for a project
o Less than 1 month
o From 1 to 3 month
o From 3 to 6 month
o More than 6 month
• How long to you spend on the setting, shooting and get the details ready?
o Less than 1 month
o From 1 to 3 month
o More than 3 month
• Does your client regularly ask for last minute change?
o More than regularly
o Regularly
o Not so often
• How much money in average do you spend for a project?
o Less than 10 000 £
o From 10 000 to 50 000 £
o From 50 000 to 100 000 £
o More than 100 000 £
• Are you using 3D in your production?
o Yes
o No
• If no, would you be interested in production taking this step into the next dimension?
o Yes, I am
o I am not convince, I want to see the result first
o Not really
• Are you in interested in
o 3D animation or
o Live actors in a 3D setting?
• In your position as decision maker, would you be interested to work with a company who can create a virtual set and help you save money and time? (optional)
o I am interested
o I am interested but I want to see example first and meet your company
o I would be interested in future productions
mardi 2 mars 2010
A7
"creating an amazing, fast and flexible asset"
"be part of the new era of asset"
"(come to us and) join the new pionnering media"
Matt Marsh class, pitching an idea
"be part of the new era of asset"
"(come to us and) join the new pionnering media"
Matt Marsh class, pitching an idea
lundi 1 mars 2010
defining values,personnality
Our teammate Alex is sick today and he will not coming tomorrow tuesday 2nd March.
So, we will find a way to conclude this issue.
So, we will find a way to conclude this issue.
jeudi 11 février 2010
team meeting for the asssessment
We just realize that we have a lot to prepare for the next formative assessment.
the plan is to follow the instruction that Susan sent to us.
First thing to decide which format are we gonna use?
the plan is to follow the instruction that Susan sent to us.
First thing to decide which format are we gonna use?
samedi 6 février 2010
jeudi 4 février 2010
market and industry
http://docs.google.com/present/edit?id=0ASkOAR33DVPRZDY1N3I0ZF8xM2R3ZmhiOGc4&hl=en_GB
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