Marketing strategy structure.

1 Our Position, how we aim to engage our consumers, and potential clients.
Which level, and which area.

2. Our clients position. How we can involve them in our brand, how they can experiment with our service, and how they can communicate with us.

3. Our marketing goal, develop communication with the client through networking online, feedback, competition for students, internship. We want to develop our presence online with online advertising, and in print via specialist magazines, but we will prioritise the online side to correspond to our vision on digital asset management.

4. defining our values.

5.defining our technique, listening to client feedback, having two way communications, engage with student life, the broadcast field, and become an activist in these fields by embedding ourselves in these different cultures and social groups.

6.Defining our consumer’s day, creating a profile of our intended market to understand their needs and to be able to respond to it, change tact if needed, be malleable and flexible in our approach and the inevitable change of the way consumers live. (facebook for example).

7.marketing objective. Using 80% of our advertisement budget via the online advertisement and viral. We will keep 20% free for the more traditional forms of management.

8. Create graphical representations from this data to help us understand trends as they emerge in the market.

9. Questionnaire to understand how the company is working in a more general way

10. Blog, being radically transparent (forum page, blogs) to develop trust and give them a reason to choose us or to continue their links with us

11. about feedback, our clients are going to work for us giving us feedback and developing our network by word of mouth marketing.